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ALPINE, UTAH — Even though a cup of joe isn’t exactly Jeff Smith’s cup of tea, he gets a buzz out of kicking back at his local coffee shop and spying on yawning — and often downright grumpy — morning customers as they realize their foam-whipped morning fix has been paid for.

“They just transform,” Smith said. “They get this confused look, then grin from ear to ear and look around for someone to thank. They can’t figure it out.”

A cashier then slips the baffled customer a small laminated card with an unusual message: “You’ve been ‘tagged’ with an Act of Kindness.”

The middle-age Alpine resident is so addicted to the charitable high he feels from “small acts here and there” that he’s spent a small fortune launching an Internet-based company intended to help others experience the same feeling.

The lofty notion of kindness being passed from person to person like a sort of benevolent influenza was featured in the 2000 award-winning film “Pay It Forward.”

But Smith’s Web site, goodwillpaidforward.com, punches the concept up a notch — or a full rung — by allowing do-gooders, even those wishing to remain anonymous, to track the contagiousness of their kindness on Google map.

“Now you can literally see how your act of service has spread all over the world,” he said excitedly. “It’s incredible.”

A sheet of 10 tags can be bought online for $16. After the tags arrive by mail, the buyer logs on the Web site and types in a provided code to activate the series.

The newly motivated humanitarian then goes to work carrying groceries or mowing lawns with a pocket — or keychain — full of tags.

“Sure, we can serve without tags, and we should, but do we?” Smith questioned. “Not enough, and sometimes not at all. So these (tags) act as a great reminder. You think, ‘I’ve got to get rid of these.’”

Like the proverbial cash that burns to be spent, Smith says, the mini cards itch until they’re properly scratched with a good deed and given away.

Each tag passed out can be tracked on Smith’s Web site as it wonders the earth from one amicable person and one continent to the next.

Those tagged type their ticket’s individual number on the Web site and leave a comment, then pass it on.

Once purchased, the same sturdy tag remains in circulation for what Smith refers to as several “generations” or “ripples” of kindness.

“Like ripples of water,” he said. “Throw the first pebble and watch it multiply.”

In short, a person’s original 10 acts of kindness often increase to 100 in as little as a month’s time.

To date, the 7-month-old Web site has tracked 11,763 acts of kindness, nearly 60 a day.

An active member of The Church of Jesus Christ of Latter-day Saints, Smith said he was especially moved to create the feel-good movement when late church President Gordon B. Hinckley noted, “It is not enough to be good. You must be good for something. You must contribute good to the world. … And the good that is in you must be spread to others.”

The self-made, affluent businessman said the operation is not intended to turn a profit, but he wouldn’t mind if tag sales paid enough to make it a self-sustaining operation.

Attesting to his altruistic claim is a rare sight: a popularly visited Web site without a single advertisement. There’s not one neon-blinking, cursor-following, pop-up ad on the whole site.

“Sure, I want to get paid back on it, but that’s not everything,” Smith said. “I feel good about it.”

Where it does make money, though, is in the fundraising department.

After Smith’s son’s baseball team found out it was facing a 20 percent financial shortfall after dwindling sign-up numbers, they sold the sheets door to door for $20 — of which $12 per sheet went back to the team or organization.

“People don’t mind buying one, even in these (economic) conditions, because they can feel good about it,” he said.

And apparently people do. A glance at the Web site shows comments of appreciation for acts a few dozen ripples deep, ranging from shoveling snow off of sidewalks to an anonymously given cashier’s check for $5,000.

In about a month, the lengthy Web site name goodwillpaidforward.com will be changed to tagten.org “in reference to tagging 10 folks with kindness,” Smith said.

“It’s a tag-you’re-it thing,” he said.

SOURCE: Deseret News

David Perry, a longtime headhunter, says you’re wasting your time if you’re looking for job postings online. And he should know: he’s often the guy on the other side helping companies lure new talent. Perry, who’s based in Ottawa, says that in the last 22 years he has accomplished 996 searches totaling $172 million in salary. And the bottom line in today’s economy, he says, is you have to tap the “hidden job market.”

Perry’s also the co-author of “Guerrilla Marketing for Job Hunters” and he recently spoke with Fortune.

Just last month, Bank of America CEO Ken Lewis warned lawmakers at a high-profile Congressional hearing on the government’s $700 billion rescue plan that he had no doubts 2009 would be an “awful year” for the credit card industry.

What’s the “hidden job market”?

When companies say, ‘We have a hiring freeze,’ that doesn’t mean they’re not hiring. It just means they’re not adding headcount. Every year there’s 20-25% turn over. So in a 1,000-person company, 200 or 250 people are going to turn over, either through attrition, or someone moves. Those companies are still hiring but they don’t want to tell you.

So how do you find these jobs?

What you have to do in a recession is map your skills to employers to where you know they have a problem you can solve. My advice to job hunters is pick 10 to 20 companies, no more, and pick companies you’re interested in, and that you think you can add value to. That requires researching companies, and so that list may take you two weeks. If you’re trying to crack the hidden job market and you know the job position you want reports to vice president, find that vice president on LinkedIn and look at his profile to see who else he’s connected to and go ask them, ‘What’s this guy like to work for?’ Do the research before you even pick up the phone.

How can you get someone’s attention?

We can go into billboards, sandwiches – that stuff only works once. It’s only for one person who figures it out once, once in a city. If you’re looking for fun stuff, we have this thing called the coffee cup caper, 30% of the time it will result in an interview. You send an employer a coffee cup with a little $5 swipe card with a little note that says, I’d like to get together and talk with you over coffee. I’ll be calling soon. And you send it by U.S. post two day delivery, and that gets registered. So when they’ve signed for it, you wait about 20 minutes and then you call them. And then you go, Hi, I know you just got my package.’ You’re proving you’re imaginative and creative.

What something people should avoid during a job interview?

This drives me insane: I’ve seen people mentally deciding in the interview whether they want the job. That’s the last place to decide. You go into an interview, and you sell like your life depends on it. You’ve got to get the job first. I’ve seen it thousands of times. There’s this point in the interview, where people go ‘Hmm, do I really want this? You can see their body change. The employer picks it up and it’s gone. If the employer is telling you, ‘I love you,’ and you’re not saying ‘I love you too,’ it’s over with.

How about following up afterwards?

If you really like the opportunity, don’t go home and write thank you very much. Go back and write a letter that says, upon further reflection of what we were talking about, here’s what I bring to the table, here’s how I see myself fitting into the organization, including a 30-60-90 day plan.

How can someone attract a recruiter’s attention?

You have to go to ZoomInfo and LinkedIn and create a profile. All corporate recruiters and probably 20% of the headhunters in America have ZoomInfo accounts. When we start a search, companies aren’t going to advertise. The headhunter goes to ZoomInfo, types in requirements that we need, like skillset, degree, city, functional title, and up will come anywhere from a hundred to several thousand people who fit that criteria. Then we go to LinkedIn and run the same search. If you’re in ZoomInfo with a picture, we’re going to call you first. Just reverse engineer what recruiters are doing so you get found.

How can you really impress a potential employer?

It hasn’t worked in years just to bring in your resume, except only in the most junior positions. I concentrate on directors to CEOs, and the last interview for us regardless is always a Power Point presentation of what you’ve learned, pain points, and how you intend to fix that. Everyone talks about being a great leader and great communicator, so prove it. Don’t go into an interview and treat it like it’s just another business meeting. Your career is your biggest asset now – because it’s certainly not your house.

by Jia Lynn Yang. Copyrighted, Fortune. All rights reserved.